From the Captain Awkward blog:
Imagine you’re at a party. A guy offers you a drink. You say no. He says “Come on, one drink!” You say “no thanks.” Later, he brings you a soda. “I know you said you didn’t want a drink, but I was getting one for myself and you looked thirsty.” For you to refuse at this point makes you the asshole. He’s just being nice, right? Predators use the social contract and our own good hearts and fear of being rude against us. If you drink the drink, you’re teaching him that it just takes a little persistence on his part to overcome your “no.” If you say“Really, I appreciate it, but no thanks” and put the drink down and walk away from it, you’re the one who looks rude in that moment. But the fact is, you didn’t ask for the drink and you don’t want the drink and you don’t have to drink it just to make some guy feel validated.
Women are socialized to make men feel good. We’re socialized to “let you down easy.” We’re not socialized to say a clear and direct “no.” We’re socialized to speak in hints and boost egos and let people save face. People who don’t respect the social contract (rapists, predators, assholes, pickup artists) are good at taking advantage of this.
“No” is a complete sentence. If you say “no,” and the other person keeps talking and trying to convince you to go along with whatever it is they want, do what you can to extract yourself from the situation. This person is trying to manipulate you, and you don’t have to let yourself be manipulated.
I can’t remember where or when I heard this particular quote but it’s something that has really stuck with me: “”No” is the end of a conversation, not the beginning of a negotiation”
Also, “All men benefit from women’s reinforced fear of being hurt for saying no.”